Audi Goes Long On S Model Advertising: Video

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GM may find that Super Bowl advertising isnt worth the expense, but Audi sees it a bit differently. A veteran of five Super Bowl ad campaigns, Audi will return in 2013 for a sixth time, led by advertising agency Venables Bell & Partners.

Before the big game, though, Audi will advertise during the regular NFL season, kicking things off with a new ad for the S8. Entitled Suspect, the sixty-second spot is an homage to classic bank heist films, and it goes to show that you cant believe everything that you see. That, or the fact that the mind wanders when its not otherwise occupied.

Audi is showing off its S luxury performance line for a good reason, too: for the first time in the brands history, all S models sold in Europe will also be available in the United States.

Expect to see the Suspect ad on other cable channels as well, including FX, National Geographic, ESPN, AMC, USA and Food TV, and a shorter, 30-second spot will debut online.